3The reason we construct things this way is that we want to be able to consider the consequences of a pure increase in  2
σ𝜀  that leaves the return the consumer cares about – the arithmetic return – unchanged. That is accomplished by defining the problem’s ‘primitives’ as being the arithmetic return and  2
σ𝜀  , so that when we increase  2
σ𝜀  and solve the problem with         2
r = r − σ𝜀∕2  we will achieve the same expected arithmetic return as before the increase in  2
σ𝜀  .